Canon performed an experiment called Decoy to explore the power of perspective.
This very visual project sought to find out how influential a photographer’s outlook can be.
Six photographers were invited to participate, each one separately capturing a portrait of a man named Michael.
On the day of the photoshoot, each artist was told something different about this man.
The snapshots differ greatly in both style and context, eliciting a different emotion and characterization of the subject.
Above: Self-Made Millionaire
Recovering Alcoholic
Fisherman
Ex-Convict
Life Saver
Self-Proclaimed Psychic
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