In 2012, these health and environmental concerns were central to a significant Shale Gas Outrage protest.

During the week of September 17, 2012, an annual gas convention descended upon Philadelphia.

Shale Gas Outrage took advantage of this moment, leading a rally and march outside the conference.

Shale Gas Outrage protest using speech bubble signs

While confronting gas industry executives, some activists brilliantly reimagined the conventional protest sign.

I make people sick and I dont care, one sign reads.

I get rich, you get sick, another claims.

Shale Gas Outrage protest using speech bubble signs

One even asserts, Id rather be rich than raise healthy kids.

Unlike more traditional signs, these bubbles directly implicated executives in the devastations brought on by fracking.

Thats creative and peaceful protesting, one user commented on aReddit postabout the signs.

Over 10 years later, this clever tactic retains its relevance, showcasing the potential of creativity in protests.