Recent experiments with AI generators have highlighted the incredible bias that exists in the technology.
Recently, the automotive websiteRerevdecided to conduct its own test on the stereotypes pushed by AI.
To do so, they asked ChatGPT to describe the average owner of 10 popular car brands.
Then, they used those descriptions as prompts in Midjourney to generate an image of these car owners.
The results are interesting and eye-opening about how drivers are perceived by AI.
Each car owner had their nationality tied to the origins of the brand.
So, the Ferrari owner is Italian, while the Honda and Toyota owners are Japanese.
These nationalities were selected outside of any specific description written by ChatGPT.
This choice clearly overlooks different models of Volkswagens and their owners, who likely live more conservative lifestyles.
Similarly, the Chevrolet and Ford owners both have a rugged, All-American look to them.
This is how AI perceives the drivers of 10 common car brands.
Their laid-back demeanor and casual style reflect a carefree attitude toward life.
According to ChatGPT, their sensible appearance and family-oriented mindset reflect their preference for dependable transportation.
Ford
Ford is certainly known as an All-American car brand, and ChatGPT picks up on this.
The technology describes Ford owners as hardworking and down-to-earth individuals.
It goes on to say that their rugged appearance and practical style reflect their blue-collar roots.
AI writes that their futuristic style and interest in cutting-edge technology reflect their inclination towards innovation.
ChatGPT says, Chevrolet owners exude an all-American, rugged vibe.
Their dependable and strong presence aligns with the brands deep roots in American automotive culture.
BMW
BMW owners got a bit of a bad rap when described by AI.
Audi
Audi owners are viewed as trendsetters who love technology and modern aesthetics.
