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Photo:Stock Photosfrom Jirapong Manustrong/ShutterstockThis post may contain affiliate links. If you make a purchase, My Modern Met may earn an affiliate commission. Please readour disclosurefor more info.
There are plenty of ways tosell art onlinewith a lot of different platforms to choose from.
Shopifyis one of the worlds most powerful eCommerce platforms.
If this sounds intimidatingespecially if you’re not tech-savvydont worry.
Photo:Stock Photosfrom Funstock/Shutterstock
Scroll down to learn more about what makes Shopify one of the best online platforms for artists and makers.
Getting to Know Shopify
Photo:Stock Photosfrom Funstock/Shutterstock
How much does it cost?
They charge you a flat monthly fee and dont take a commission on your listed products.
The Shopify monthly fee starts at $29 and goes up to $299 depending on your need.
How to Customize Your Site
Select a theme that makes you and your products shine.
There are thousands of themes to choose from.
Photo:Stock Photosfrom Rawpixel.com/Shutterstock
Some are free while others have a one-time fee associated with them.
Are you interested in having large images that show off your expert level of craft?
Do you need people to know specific attributes about your products?
Photo:Stock Photosfrom Nitiphonphat/Shutterstock
Do you have a high volume of inventory, or do you keep your stock low?
All of these will affect how your site looks and functions.
Be sure to demo the theme on desktop and mobile to ensure it will work for you.
Extend the functionality of your shop by adding apps.
One of the biggest advantages that Shopify has over other online store platforms is its robust app store.
Here are five tips to help make your store stand out.
This goes for not only the theme you pick but the apps you choose.
The fact that Shopify has seemingly endless possibilities can make it feel overwhelming.
Make a list of the things youd want most out of your online store.
To do this, ask yourself questions.
How are you going to cultivate a relationship with your customers?
Will it be through social media or through email marketing, or both?
How do you want to show off your products?
Will blogging be part of your store plan?
And dont worryyou dont have to have it all figured out.
Come up with a marketing plan.
Sites like Etsy, Redbubble, and Society6 have built-in marketplaces.
Visitors to them are primed to buy something and can find your store in a variety of ways.
When you launch your Shopify store, youll have to market it and let people know, Hey!
I have a great store!
you’re free to do this through social media, through an affiliate program, and more.
Many apps will make marketing your site easier and your efforts effective.
Photo:Stock Photosfrom Nitiphonphat/Shutterstock
3.
Invest in great photography.
Because your shoppers cant see your goods in person, they have to rely on photographs.
Many newer smartphones come with high-quality cameras that are more than capable of getting great shots.
Opt for natural light to get the best color and clearest images.
Look at the data and use it to your advantage.
But, thats not all.
Learn how to use them and inform your business decisions.
Excel in customer service.
Shoppers want to have confidence in the place they are buying from.
One way to do that is to deliver great customer service.
Review apps will also help other shoppers know what to expect when they purchase an item.
