Why have people who are having a hard time paying their rent have to pay more for our drink?
Maybe its my little way to give back.
And happily, he doesn’t see this philosophy changing in the foreseeable future.
Photo: homank76/Depositphotos
Were gonna fight as hard as we can for consumers.
Vultaggio’s efforts are refreshing in an era when most CEOs only care about the bottom line.
But perhaps this dedication to the consumer can be traced back to his roots.
Don Vultaggio with his sons Wesley and Spencer (Photo: Arizona Iced Tea)
He delivered Schlitz malt liquor to local stores.
This experience also taught him the importance of pricing and staying consistent.
Today, Vultaggio is still brainstorming ways to keep the company efficient and profitable.
And he’s also proven that this success is possible without compromise.
