Thetraileroffered a longer look at the candy-colored world of Barbieland where all of theBarbiesand Kens live.
So much so that they ended up consuming the company Rosco’s entire supply.
Maintaining the kid-ness was paramount, Gerwigsays.
I wanted the pinks to be very bright, and everything to be almost too much.
And of course, nothing says Barbiecore more than pink.
By the end of construction, they had used up the international supply of fluorescent pink Rosco paint.
This attention to detail carried over into many details of the Barbieland world.
Everything needed to be tactile, because toys are, above all, things you touch, she says.
They quickly noted how odd the proportions were in comparison with the Barbie doll.
It has the odd effect of making the actors seem big in the space but small overall.
Barbiewill be out in theaters, in all its pink glory, on July 21, 2023.
