Netherlands-based graphic designerSander Flinkdemonstrates the visual power of language in his striking wordmarks.
These designs are a kind of logo that depends on typography rather than an abstract or pictorial mark.
Flink’s project began a way for him to generate new work while exploring his creativity.
Experimentation is at the heart of Flink’s creative process.
The combination of letterforms in a word (together with the font used) helps determine the negative space.
He then manipulates the spaces in a way that defines the meaning of the text.
The g in light, for instance, contains a bulb that illuminates the nearby letters.
