Visiting Ho Chi Minh CitysBeta CinemabyModule Kis a bit different than a traditional movie theatre.

Module K describes this playful aesthetic as a contemporary version of classic vernacular themes.

All of these architectural references to local areas are elegantly tied together in a contemporary and playful interpretation.

Tickets and Snack Area of Beta Cinema by Module K

This happy combination resulted in the iconic new Beta Cinema in Ho Chi Minh City.

Plus, you check out another example ofcontemporary ArtDeco-inspired architecture:Pharrell WilliamsGoodtimes Hotelin Miami Beach, Florida.

Beta Cinemaby Module K celebrates the color and beauty of Vietnam with vibrant colors.

Ground Floor of Beta Cinema by Module K

Corridor of Beta Cinema by Module K

One Theater in the Colorful Beta Cinema by Module K

Ground Floor of Beta Cinema by Module K

Ground Floor of Beta Cinema by Module K

One Theater in the Colorful Beta Cinema by Module K

Upper Floor of Beta Cinema by Module K

Detail in the Colorful Beta Cinema by Module K

One Theater in the Colorful Beta Cinema by Module K

Upper Floor of Beta Cinema by Module K

Upper Floor of Beta Cinema by Module K

Upper Floor of Beta Cinema by Module K

Ground Floor of Beta Cinema by Module K