But what’s actually happening is an incredible anamorphic illusion by South Korean digital design firmd’strict.
By merging art and technology, they’re expertly creating an immersive and entertaining experience.
Now, they have tackled South Korea’s largest digital advertising screen with their installationWave.
GIF: Colossal
The effect is both thrilling and mesmerizing.
As the waves hypnotically crash into the glass over and over again, it’s impossible to look away.
The large digital billboard was installed in 2018 to develop the Coex K-pop Square in Seoul’s Gangnam District.
