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When scrolling through the apps on your phone, how many do you recognize purely by their logo?
His36 logosseries sees famous emblems transformed into striking, chromatic symbols.
My goal is to create visual experiences, nobody has seen before.
Naumann certainly achieved what he set out to do.
From Apple and Google to UPS and NBC, he has transformed 36 recognizable logos into futuristic icons.
Characterized by its three-dimensional textures,neumorphismis a popular style among contemporary graphic designers.
Naumann began creating different letters in his distinct, polished chrome style, as part of the36daysoftypechallenge.
However, he soon looked to iconic logos as a way to experiment with the style even further.
I tried to create my own interpretation of the individual logotypesinspired, but mostly deviating from the brand guidelines.
Its a parametric image editing/texture program.
For the color gradients, I use a large-scaled RGB noise texture which is refracted on the bump map.
Check out Naumanns36 logosseries below, and find more of his eye-catching designs onBehance.
