Just as vampires only appear at night, there’s no trace of Dracula as the sun shines.

Instead, once night falls, his sinister shadow emerges across the billboard.

Mouth open wide and fangs out, there’s no mistaking the silhouette of the show’s lead character.

Dracula Billboard by BBC Creative

A stake, of course.

Draculawas created by Mark Gatiss and Steven Moffat.

Dracula Billboard for New BBC Series

Dracula Billboard for New BBC Series