LEGO uses a supply chain tracing method calledmass balanceto determine how much of its materials come from sustainable sources.
In 2021, about90%of all plastics worldwide came from fossil fuels.
LEGO pays up to 70% more to buy these materials.
The company sees its latest commitment to 50% renewable content as part of an industrywide eco-conscious shift.
LEGO has also experimented with several greener prototype bricks in recent years, including collections made fromsugarcaneandrecycled plastic bottles.
LEGO has an ambitious mission to use 50% renewable plastic by 2026.
LEGO remains the leading toy brand in the world, selling billions of bricks annually.
LEGOs other sustainability initiatives include its Replay program, which helps consumers recycle used bricks for reuse.
