At first glance, these photos look like they could be actual cars.
Lamperts collaboration with LEGO stretches many years.
In 2017, he embarked on his first project with the company and has remained in contact since then.
He has been anticipating the F1-themed products since last year and was eager to begin this project.
The F1 project has come full circle, too.
Lampert recently had the opportunity to photograph real race cars.
I saw their introduction video after I published my LEGO F1 series on TikTok.
The Zengo motorsport team was amazing!
My Modern Met spoke with Lampert about his F1 LEGO series.
Toy photography is such a fun and unique niche.
How did you get into it?
Photography had already been a part of my life.
I started it when I was around 12 years old.
You collaborated with the LEGO store in Budapest to help make this LEGO F1 project a reality.
Can you talk more about the collaboration?
Our collaboration goes back quite a long way.
Just a year after I started LEGO photography, I already had a small project with LEGO Hungary.
Since the LEGO Store and LEGOs parent company in Hungary are closely connected, we usually work together.
What photo is your favorite of the series and why?
That’s a tough question.
Beyond photography, you are building a world in which these cars can exist.
What goes into creating these miniature environments?
I’ve always loved crafting and tinkering.
The whole process is almost meditative.
Is there part of the set you’re particularly proud of?
The same goes for how I create motion blurby moving the entire set while keeping the car fixed.
These are my own techniques, and Ive used them many times.
Your LEGO F1 series has a lot of dynamism to it.
A lot depends on composition and post-production color grading.
Second, I put a lot of work into adjusting the colors afterward.
But this doesnt mean the image is a Photoshop or AI creationfar from it.
Even the tiny lights are mostly practical.
I love epic, dramatic, cinematic scenes, and thats what I aim to create with my photos.
For example, I always grade winter images with a bluish tone.
A blue-tinted snowy image conveys the atmosphere and the feeling of cold much more effectively.
What are you working on next?
Anything exciting you’re free to tell us about?
Fortunately, the F1 photo series has been well received, reaching over 4 million people so far.
And now, I have the opportunity to photograph a real Formula 4 team!
I’ll finally get to try shooting a race car that isnt just parked on my desk.
My goal is to recreate what Ive been doing with LEGObut this time, in real life.
This is a childhood dream.
My passion for motorsports goes back further than my love for photography or LEGO.
I also have an eBooka short, crash course for anyone who feels inspired to try this genre.
Its a light, 30-page read filled with images and nearly 10 years worth of tips and tricks.
Educating people about this art form and teaching toy photography is a long-term, ongoing goal for me.
