Using traditional millinery techniques, he cuts, steams, and hand-molds fabric over wooden hat blocks.

He then hand-sews embellishments onto his bespoke hats that are anything but old-fashioned.

They attract a range of customers that travel from all over the world to be get a Blade hat.

Each piece is handcrafted and Souto shares the process utilizing his skilled techniques on social media.

The techniques Souto uses were once the standard, but fell out of fashion once mass-manufacturing became possible.

Paired with the rise of department stores in the late 19th century, artisanal hats have become a rarity.

Given the laborious process, each hat normally takes about three to five months to complete.

The amount of handiwork shown all at once underscores how much of an artisan Souto is.

Even Slash himself owns one of Blade Hat’s designs.