And the cleverness that has come to define Gen Z has helped them build new ideas on these channels.

Just look atMillie Bobby Brown, who recently launched her own clean makeup line,Florence by Mills.

The makeup was to be applied by her fiance, Jake Bongiovi, and the results are hilarious.

Brown and Bongiovi got engagedearlier this year.

A caring partner, Bongiovi jumps right in to Brown’s latest promo effort.

He compares it to a painting, to which Brown reacts and instead suggests portrait.

Unfazed, Bongiovi proposes landscape.

Fans praised Bongiovi’s efforts, as well as Brown’s support.

The proud partner tries his best.

An ok job was done.

Practice and precision are sold separately.

Una publicacion compartida por florence by mills (@florencebymills)

The twist?

The makeup is applied by her fiance, Jake Bongiovi.