Now, a new campaign is taking a cue from this beloved emblem.
The city has introduced a logo that looks similar toMilton Glasers 1977 creation:We NYC.
We NYC has some familiar elements.
The emoji heart, however, will be just one graphic element sandwiched between We and NYC.
The creative team is planning on adding New York City-specific emoji.
We hope the identity system grows along with community spirit and optimism within the city,explaineddesigner Graham Clifford.
There have been obvious comparisons between Glasers I NY logo and the new We NYC.
One of the biggest differences, as many see it, is the authenticity of the creation.
Glaser famously sketched the logo on the back of an envelope while riding in a taxi cab.
It had an air of spontaneity and simplicity that comes from the self-expression of one person.
And for fans of the I NY logo, that makes it utterly perfect.
We NYC, by contrast, has not found the same love.
Don’t mess with perfection [of I NY], oneTwitter reaction read.
The original looks like the voice of a city,another tweeted.
The new one looks like the voice of an investment bank or possibly a healthcare provider.
It uses a heart emoji which will eventually be swapped with other NYC-centric imagery.
Live from the launch of@NYCMayornew We NYC campaign.
The new one looks like the voice of an investment bank or possibly a healthcare provider.
So…yeah, very 2023.
