He began making climbing equipment and selling it out of his car to support himself.
Photo: Jshanebutt/Depositphotos
He founded Patagonia in 1973 and committed the company to be a resource for environmental activism.
In all those years, his vision has never wavered.
Photo: BalkansCat/Depositphotos
He wanted to do things his own way and on his own terms.
I believe this plan that he and his family helped create is tectonic.
It will make the company more competitive and its employees around the world will forever be empowered by purpose.
Photo: Jshanebutt/Depositphotos
For Chouinard, this new phase for Patagonia is his way to keeping his commitment to the planet.
And in doing so, he hopes to set an example for other business owners.
Its been a half-century since we began our experiment in responsible business, he states.
Yvon Chouinard in the 1970s. (Photo: Tom Frost viaWikimedia Commons,CC BY-SA 3.0)
As the business leader I never wanted to be, I am doing my part.
Were making Earth our only shareholder.
I am dead serious about saving this planet.
Photo: Patagonia
Patagonia’s founder, Yvon Chouinard, and his family have transferred ownership of the company.
Yvon Chouinard in the 1970s.
