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Photo:Stock Photosfrom Dean Drobot/ShutterstockThis post may contain affiliate links. If you make a purchase, My Modern Met may earn an affiliate commission. Please readour disclosurefor more info.
Do you have a handmade product that you want to introduce to the world?
One of the best places to do that is onEtsy.
The massive online marketplace is continually showcasing the latest and greatest handmade items from makers around the world.
Photo:Stock Photosfrom Postmodern Studio/Shutterstock
Etsy was founded in 2005 and by 2007, had its one-millionth sale.
Wondering how to get started on Etsy and make your time selling there a success?
Why Choose Etsy?
It has become synonymous with one-of-a-kind and handmadea benefit for buyers and sellers.
And best of all, people visit the site because theyre looking to buy something.
They are primed and ready to purchase.
Photo:Stock Photosfrom rblfmr/Shutterstock
All they need to do is to find (and fall in love with) your store.
Logistically, starting an Etsy shop is easy.
Getting to Know Etsy
How much does Etsy cost?
Photo:Stock Photosfrom Kaspars Grinvalds/Shutterstock
It costsnothingto open an Etsy store.
And unlike other e-commerce platforms, theresno monthly fee.
This makes it a relatively low risk to open an Etsy shop.
If you list five things and none of them sell, youve only spent $1 in fees.
How will buyers find my stuff?
The marketplace continually refines how items are organized on its site and has become granular with its categories.
To do that, youll want to double-check that you determine keywords for your product.
This will help ensure that you are placed in the correct group.
In addition to robust categories, Etsy allows registered users to favorite individual shops and individual items.
They can also add them to curated lists that are, by default, public.
These lists are another way for people to organically find you.
And finally, Etsy editors are always looking and curating lists for various gifts.
How much can I customize my Etsy shop?
So in terms of customizationsuch as colors and layoutthere are limitations.
Thats why yourphotography,titles, anditem descriptionsare so important.
They let you differentiate yourself from others on Etsy.
Top Tips for Succeeding on Etsy
Photo:Stock Photosfrom rblfmr/Shutterstock
1.
Carefully consider your titles.
Take advantage of new Etsy features.
Etsy periodically rolls outnew featuresin order to keep up with overall internet trends.
In 2020, for instance, it introduced the ability to place videos in your listing.
There are a couple of reasons to take advantage of new features.
Snap great photos to stand out.
Thats why its imperative that you take thebest photospossible of your handiwork.
Or if you make wearables, show someone modeling your items.
Are the photos brightly lit?
How can you be inspired by these attributes for your own images?
Photo:Stock Photosfrom Kaspars Grinvalds/Shutterstock
4.
Be detailed in your item descriptions.
Along with titles and photos,item descriptionsare one of the most important parts of your listing.
Use this space to write why someone needs your work in their lives.
Maybe thats by sharing the story behind it or pointing out how it makes a great gift.
Deliver great customer service.
This should go without saying, but deliveringoptimal customer servicewill help you in more ways than one.
Hopefully, itll get you agreat reviewafter your item is delivered and aloyal customerthat will buy from you again.
So, how do you do this?
Also, go the extra mile with yourpackaging.
Be observant of like-minded shops and trends.
To be clear, you never want to copy what someone is doing.
Not only is it unethical, but its also just not a creatively fulfilling thing to do.
But, dobe observantabout what shops like yours are doing.
How are they snapping photos?
What kind of keywords are they using for people to find their products?
This can give you inspiration for your own shop.
Another thing to look out for is trends.
Etsy releasestrend reportsover the year and theyre always worth going over.
They include things that Etsy sees as up-and-coming in categories including art, fashion, home, and more.
Want more Etsy tips?
Learnseven secrets of Etsy successfrom thriving shop owners.
It never hurts totake a courseabout Etsy to learn about this robust marketplace.
TheEtsy Training Coursefrom Merriweather Councilis a beloved e-course that shows you how to make the most of Etsy.
The course content is updated as Etsy makes changes, and you have access to it all forever.
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