It wasn’t so long ago that black-and-white television was the norm.

Not until the late 1970s did every American consumer household own a color TV.

One reminder of this not-so-ancient history is a now-viral clip of an Iowa station’s first-ever color broadcast.

News Anchor Bob Bruner and Station Manager Doug Grant Introducing the Color Broadcast

It shows the transition from black and white to color as the anchor reads the evening’s news.

Grant replies, Well, we think you’ll see a big difference on black and white receivers.

On April 14, 1967, Iowa Channel 2 aired its first-ever color TV broadcast.

News Anchor Bob Bruner Announcing Iowa Channel 2’s First Color Broadcast

Watch as the picture transitions to color while anchor Bob Bruner reads the evening’s news.