Photo:Sandrachile

Roughly translated as cuteness,kawaiiis one of the most frequently used Japanese words.

Famous Kawaii Characters

In 1974, Japanese stationery brandSanriolaunched its iconic character,Hello Kitty.

ThinkPokemonsPikachu, theAfro Ken dog, and evenemojisthey all have one thing in common: cuteness!

Kawaii Meaning Cute in Japanese Culture

Photo:Sandrachile

What Makes Something Kawaii?

There are many different kawaii characters, but they all have a few things in common.

Murakami is one of Japans most celebrated artists and is the founder of theSuperflatart movement.

Kawaii Fashion

Photo: Nadin_Inaya/Depositphotos

Some of the artists most recognizable characters include his smiling flowers and the iconic Mr. DOB.