But sometimes it’s also a very real dress that actually does change color.

By the end, the dress has completely turned pink, much to the wearer’s delight.

The dress in question was created by New York-based fashion brandPH5.

screenshots of video showing a photochromic dress changing from white to pink

Photo: Screenshot fromTikTok

We work hand in hand with our computer engineers and technicians to code and pattern each design, PH5explains.

Thanks to this advantage, we are able to be TRULY experimental and innovative.

The dress was created by New York-based fashion brand PH5.

Color-changing dress part of the UV Reaction collection by PH5

SPONDE UV REACTIVE REVERSIBLE MAXI DRESS

Color-changing shirt part of the UV Reaction collection by PH5

MIAMI UV REACTIVE HEART TSHIRT

Color-changing shirt part of the UV Reaction collection by PH5

UV REACTIVE SUNNY DAY CROPPED T-SHIRT